In its first week of release, Despicable Me animation franchise-Minions: The Rise of Gru has grossed more than $248 million worldwide, the biggest opening ever over the Fourth of July festive weekend in the U.S. This impressive achievement has been driven by the enthusiasm of Gen-Z viewers who've made memes, Tik-Tok trends and even dressed up in suits to go watch this box office hit. Check out the social media madness below and read why Hollywood is going bananas.
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The Telegraph's Robbie Collin say's  "This latest, 1970s-set installment… is an unexpected treat, and by far the series' punchiest and most polished entry yet. That's not to say the film doesn't feel like a binge: in fact, it feeds its audience mayhem and gags at funnel-down-the-throat, foie-gras-producing speed".
"Six months into 2022, it's the funniest film Hollywood has produced thus far. Audiences know what to expect, and Illumination delivers, offering another feel-good dose of bad behavior". Variety's Peter Debruge tweeted.  
Empire's Olly Richards wrote: "This is just straightforward fun. It's unlikely to win over anybody unmoved by the previous movies and likely to deliver exactly what you're expecting if you've enjoyed everything so far".
Minions: The Rise of Gru is in theaters and you and the kids can join in on the fun by getting your tickets from KenyaBuzz.  

About The Author

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Maureen Kasuku

Maureen is our resident cat lady and Beyoncé stan. She writes about spas, brunch and ballet recitals but has never been to any. Moonlights as a social justice activist in her spare time. She knows things and is obnoxiously opinionated on the internet but not in real life

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