When it comes to achieving healthy and radiant skin, we often focus solely on our faces, neglecting the rest of our bodies. However, leading skincare brand CeraVe is on a mission to change that. In their innovative new campaign, "Moisturize Like a Derm," CeraVe brings together 54 dermatologists from 23 different countries to share their top skincare tips and emphasize the universal importance of body moisturization. With the help of social media influencers and renowned dermatologists, CeraVe aims to educate consumers about the often-overlooked body skincare routine.
"At CeraVe, we work with dermatologists to develop products that are rooted in science and formulated with carefully selected ingredients responsive to consumer needs," said Active Cosmetics Division business unit manager Edouard Homasson.
Per the survey, majority of the surveyed dermatologists emphasized the importance of daily body moisturization, preferably when the skin is still damp, considering it vital to achieving healthy skin. Moreover, there's a crucial role played by ceramides in body care. Ceramides, which are essential for maintaining the skin barrier, help retain moisture and keep irritants at bay.
"A growing body of evidence was suggesting that many dermatological skin concerns are associated with a decreased level of ceramides in skin and we came up with a solution to revolutionize skin treatment that has been hugely successful elsewhere in the world and now we are casting the net wider through strategic alliances to make it available in the Kenyan market," said Mary Wangari.