The company stated, "We are minutes away from launching a revolutionary talent search for artists in East Africa!"
The talent search, which has been named #GotSkillz, is an opportunity for young artists to compete in the designing of the EABL logo. Artists have been invited to submit their artistic interpretations of how a new EABL logo would look like from 27th June to 11th July. The submissions can be made by individuals or by a group of up to four people.
The contest will award the winning design Sh1 million and second place will be awarded Sh500,000 and third place will receive Sh300,000. The top three will also receive mentorship from J. Walter Thompson Kenya (a part of Scangroup) to work on finalising the new EABL logo interpretations.
EABL Corporate Relations Director, Eric Kiniti said: "We want to involve the emerging group of design artists, potentially those with the talent but out of employment, providing them an opportunity to build a career in design art. By providing the winner with a three-month mentorship programme, we hope they can hone their skills so they can monetize their craft in the future. We believe there's no better way to walk that journey than to help create the corporate logo for East Africa's biggest consumer products company."
It is open to artists aged between 21 and 25 across East Africa. Entry is free but proof of age will be required during registration. A panel of judges, which includes comprises advertising experts, art, copy and creative directors, will judge the submissions based on: interpretation and clarity of the theme to the artist, creativity and originality of the depicted theme, quality of artistic composition, overall design based on the theme, and overall impression of the art.
Submissions will also be judged on their adaptability as a logo and whether the artwork stands on its own as a complete and outstanding work of art plus the ease of adapting the creative idea into a brand identity.
The top 20 submissions will proceed to the next stage of the competition, a design hackathon guided by the judges. At the hackathon, the finalists will be briefed on key areas to pay attention to as they work on their designs.
Interested competitors can register here.
