WAMA International Group, a holding company that oversees franchise operations across Africa has announced a major partnership with ALDO Group International. The leading fashion retailer made its debut in East Africa on April 15th with the opening of its first store in Nairobi, Kenya at The Sarit Center Mall.
WAMA International has been granted the exclusive license to establish, own, and operate ALDO stores in Kenya. This follows the Distribution Agreement between ALDO Group International and Gedeon & Co, SARL, and the license granted to Gedeon & Co, SARL as the exclusive master franchise of ALDO Group International.
WAMA International's expansion plans in East Africa continue to flourish with this exciting partnership following their successful ventures with various brands in Libya, Rwanda, and Uganda.
The ALDO Group International brings a wide range of fashion footwear and accessories all offered at affordable prices. This partnership will pave the way for the opening of upto four new stores as WAMA International seeks to expand its presence in the region.
WAMA International expressed their excitement over the new partnership, which they believe will bring the latest fashion trends and top-quality products to the Kenyan market. The company is committed to providing a unique shopping experience to its customers and is confident that the venture will be a success.
The opening of ALDO's first store in Kenya is a significant milestone for the fashion industry in the region. Customers can expect special promotional discounts for the grand opening, and the brand promises a unique shopping experience that has made it a worldwide destination for on-trend fashion footwear and accessories.
Click here for a rundown of the launch event in pictures.