Marini Naturals' Latest Marketing Campaign Ruffles Twitterati

Marini Naturals is the latest company to end up on the wrong side of the internet for its "confusing" campaign.
The cosmetic brand launched a marketing campaign on Monday to promote its new range of butter and oils products. However, netizens caught wind of the campaign when Marini put up confusing copies alongside raunchy photos featuring its models on Instagram. Whereas a faction could not clearly understand the message behind the brand's campaign, another merely dubbed the promotion "soft porn" .
The brand's CEO Michelle Ntalami has since responded; "For those asking, here's the very beginning of the @Marini_Naturals Butters & Oils Campaign! As you can see, we began softly on IG with teasers, then products & actual pack shots, then finally, our models. This should give better clarity. Still, thank you for the love & feedback!"

You deserve all the pleasures of life.. down to the very last drop.?⁣ ⁣ ??‍♀️Hair & Skin Products: @Marini_Naturals ??‍♀️ Hair Styling: @nywelenzuri ? Photography: @Renzybossire ? Lingerie: @mycurveskenya ?Location: @Thelandmarksuit ⁣⁣⁣⁣#MariniButtersAndOils ??? pic.twitter.com/rVtEcJHuMJ

— Marini Naturals (@Marini_Naturals) May 25, 2020

The irony of this picture is, that sometimes you just need to let loose a little bit.?⁣⁣ ⁣⁣⁣ ??‍♀️Hair & Skin Products: @Marini_Naturals ? Photography: @Renzybossire ? Lingerie: @mycurveskenya ⁣⁣⁣⁣⁣⁣ Shop our Retailers & Online. ?⁣ #MariniButtersAndOils ??? pic.twitter.com/jv3zSZ4b1G

— Marini Naturals (@Marini_Naturals) May 26, 2020

If this campaign is for a line of lubs or massage oils it probably will work. If not, then it may backfire. There's a big disconnect here. This direction might lose a lot of the Brand's clientele who passive @Marini_Naturals as an all inclusive, family oriented brand.

— TheDesigNERD (@GlennKotengo) May 26, 2020

Good stuff. Great models. Awesome product. My view - The creative output would have been more solid with better direction - unless these are teasers. There's alot of emphasis on lingerie/skin than hair/product. If sm frames stand out separately I wouldn't know it's a hair product

— Savatia (@_Savatia) May 26, 2020

Ata kama sex sells there has to be a concept behind what you're selling. I would really like to know what was the thought process of the marini naturals campaign.

— misplaced_millenial (@were_renee) May 26, 2020

For those asking, here's the very beginning of the @Marini_Naturals Butters & Oils Campaign! As you can see,we began softly on IG with teasers,then products & actual pack shots,then finally, our models. This should give better clarity. Still, thank you for the love & feedback!♥️ pic.twitter.com/WAEjpSvGrU

— Michelle N. Ntalami (@MichelleNtalami) May 26, 2020

Cynthia Morgan At Odds with Management Head Jude Okoye

Nigerian artist Cynthia Morgan surfaces after a music hiatus accusing Jude Okoye of tanking her career. The "German Juice" hitmaker confirmed in an IG Live interview that she had relocated to Benin, due to financial constraints after a fallout with her label. She further claims that the label failed to extensively promote her as promised.
The Northside Music label head, who is associated with PSquare brothers, claims that Morgan owed the company almost $40 million of which she was unable to repay, but in no way was she held back as their contract had expired in 2017. On Tuesday, he further asserted his innocence by releasing Cynthia Morgan's contract with Northside Music to the public. The agreement proves that the signed contract took effect on 12th of October, 2013 and was to run for four years, with a two-year renewal option.

So Cynthia Morgan wanted to stage a comeback and chose to soil Jude's name to gain public sympathy. That gofundme account should be reported and taken down. That's another level of witchcraft. pic.twitter.com/vpXSEQnfwW

— NwabuAku ? ? (@akunwa_) May 26, 2020

Cynthia Morgan needs to come back better for the sake of German Juice?? That song still slaps!?? pic.twitter.com/a3DzcrUUdt

— _Purpleheartedunicornn (@cuuppy_xx) May 23, 2020

In an epic close of the saga, Cynthia Morgan lied through her teeth and whitewashed her bad behaviour to deceive you all for favours.

This is what I call "Father Christmas" contract. Everything split in the middle, 50-50 between both parties. Jude signed to be a "helper." pic.twitter.com/FZehKEOeyZ
— Joey Akan (@JoeyAkan) May 26, 2020

Instagram Extends Video Call Feature to 50 Users

Instagram has added a video chat that supports up to 50 people with integration of Facebook's Messenger chatrooms. "An easy way to video chat with up to 50 of your favorite people? Yes please ?‍♀️. Starting today, you can create @messenger Rooms on Instagram and invite anyone to join", the social platform made the announcement via Twitter.

Instagram users can now create video chat rooms of up to 50 people with new feature that connects to Facebook's "Messenger Rooms." pic.twitter.com/DA0CZW0iBn

— Pop Crave (@PopCrave) May 26, 2020

So @instagram has announced integration with @Facebook's Messenger Rooms feature, which supports calls with up to 50 people. This means you can now launch video calls directly from within Instagram. https://t.co/LcSfLkfhbp

— SheIsWinning ?? (@Miss_Molebo) May 23, 2020

With the latest update, @instagram users will be able to invite up to 50 people for a video chat session on mobiles.https://t.co/iwMqswDIg4

— Deccan Herald (@DeccanHerald) May 22, 2020