The platform aims to engage Gen Z music lovers globally, promoting authentic self-expression through collaborations with breakthrough artists.
This year, Jon Batiste and 18 artists from various countries join COKE STUDIO™ 2023, including Kenya's Khaligraph Jones and Nikita Kering. The season offers Coca-Cola a chance to connect with a new generation, creating cross-cultural music that celebrates unexpected connections.
COKE STUDIO™ has grown from its inception in 2017 to become a global platform for borderless music creation and collaboration. It will introduce new initiatives such as partnerships with festivals, listening parties, campus tours, and a web-based platform for exclusive content. The collaboration with Universal Music Group allows artists to experiment with diverse cultural sounds and genres, reaching global audiences.
Content from the COKE STUDIO™ global platform is available for fans to access on
https://www.coca-cola.com/cokestudio
