Africa Football Business Summit 2024

Bringing together the best football and sports industry minds and those passionate about transforming our game on the continent, the Africa Football Business Summit (AFBS) is set to be a highlight in the 2024 calendar.

In its third edition, the 2024 Summit will provide a catalyst for sustainable and innovative football and sports development in Africa. AFBS also facilitates the timeous enhancement and long-term growth of the regional football landscape as Kenya, Tanzania, and Uganda prepare to co-host the 2027 AFCON for the first time.

Significant developments shaped by global economic changes, geopolitical manoeuvres and technological innovations continue to impact football and sports business. As such, we must step away from the pitch to analyse these developments as we strive to build a thriving and sustainable football industry.

We aim to contribute to legacy creation – an African legacy. The game of football is our vehicle for driving social and economic impact through innovative and sustainable practices while captivating the world with our diverse African culture. The opportunity for the strategic play and leveraging of sports and social innovation allows us to unlock Africa’s youth potential – for the long term!

This year’s Summit and agenda are deeply rooted in sustainability, and we are fervently committed to addressing crucial socio-economic and environmental issues across the continent.

The Summit will address the following thematic areas:

- Enhancing Tourism, Trade and Diplomacy through Sports

- Building a Sustainable Sporting Ecosystem – Our African Legacy

- Financing Football Development in Africa – Re-engaging the Corporate Sector Creating Shared Value

- The African Sports Landscape – A Global Media Goldmine

- African Football in the Digital Era

- Education through Football – Developing Africa’s Human Capital

- Sports Governance in Africa

Under the theme “Unlocking Africa’s Youth Potential – Sport and Social Innovation at Play”, the 2024 Africa Football Business Summit will continuously remind us to build for the future together!

Collaborative development is essential for our success, with conscious consideration for the various stakeholders within the sporting ecosystem. We can create shared value and meaningful impact by re-engaging key sector role-players and enhancing structures, systems and operations. The Summit will spotlight nurturing the foundations of governance, education, inclusion and representative story-telling, allowing us to freely explore and embrace the benefits of digitisation and technology.

The Summit will feature Keynote addresses, Panel discussions, Workshops and Interactive Labs, Focus groups, One-on-one (deal rooms), and an Exhibition area. We aim to limit the plenary session to 50% to allow more participant interaction, focused outcome-based discussions, and facilitate business deals.

Embark on this transformative journey at the Africa Football Business Summit 2024. Seize the opportunity to engage in insightful conversations, connect with industry leaders and change-makers, and contribute to shaping a sustainable future for the African football business landscape. Your perspectives and experiences are invaluable in driving meaningful and long-lasting change.

Sponsors and partners, we invite you to align your brand with positive transformation. Support sustainable business practices, human capital development, and collaborative governance within African sports. Your support isn’t just an investment in an event but a commitment to driving inclusive progress and impact beyond our lifetime.

JOIN US at the forefront of sustainable sports innovation. Let’s collaborate to enhance tourism, trade and diplomacy through the footprint of football and sports. Be a part of forging partnerships that extend beyond the field, creating an inspiring legacy for African communities and industries.

Be a part of #TransformingOurGame!