Inside Victoria Beckham’s First Ever Boutique | Lifestyle | KenyaBuzz

Inside Victoria Beckham’s First Ever Boutique

30 Sep 2014 | By Wangechi Maina

Victoria Beckham Store

Former Spice Girl Victoria Beckham has opened her first fashion store on London’s Dover Street. The singer-turned-designer launched her fashion brand in 2008 and has since been designing among others a successful apparel line popular with celebrities.

The futuristic 6, 000 square feet store boasts three floors. It shuns traditional features for a contemporary look dominated by a soaring staircase, high diagonal grid ceilings and dark mirrored walls.

The product displays which include colourful handbags, purses, key rings and sunglasses are just as much an art installation. Chains hang from the ceiling echoing the ones her handbag designs are known for.

Having mental images of Victoria standing behind a cash and wrap area? Scratch them. “We’re not going to have any ugly tills anywhere,” Beckham explained. “Payment is with an iPad, so we can go to the customer on whatever floor she’s on.” The store is also too posh for a display window; there are no mannequins in sight.

The designer collaborated with famed female Iranian-born architect Farshid Moussavi on this project. The store will only carry Victoria Beckham designs.

Victoria Beckham Store

Victoria Beckham Store

Victoria Beckham Store

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