This New ‘Paparazzi-Proof’ Scarf Will Now Make Celebrities Invisible | Lifestyle | KenyaBuzz
Lifestyle

This New ‘Paparazzi-Proof’ Scarf Will Now Make Celebrities Invisible

11 Jul 2016 | By Lisa Mugera

ISHU Scarf
Ishu.com

Dutch-born fashion entrepreneur Saif Siddiqui is set to change the lives of all celebrities around the world who value their privacy. He is the brains behind the ISHU (pronunced as 'issue') scarf that is literally papparazi repellent. Saif says that the reason behind his new invention is to “give people their right to privacy back”.

The anti-flash scarf works by reflecting the light back into a flash camera, effectively becoming an ‘invisibility cloak’ for celebrities who don’t want their photo taken. Saif put together a team of experts who dug into the science of light and reflection, and how to blend technology with fashion.

ISHU Scarf
DMX in ISHU

A number of celebrities including Cameron Diaz, Joe Jonas, footballer Jerome Boateng and music producer Major Lazer have worn the ISHU scarf after it was spotted at London Fashion Week last year.

And while the cost of the scarf is still undisclosed, it should be quite a bit seeing as it's catered to celebrities. One question, would you buy it?

ISHU Scarf
Paris Hilton in ISHU

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