MultiChoice Talent Factory: Inaugural Classâ Film Screenings
Article by Omani Joy
8th Aug, 2019 at 3:48PM
Launched in May 2018 as part of MultiChoice Africaâ€™s ground-breaking corporate shared value (CSV),Â The MultiChoice Talent Factory (MTF) is a multi-tiered training programme (Academies, Masterclasses & Portal) designed by MultiChoice Africa to focus on positively impacting the technical and professional value chain in the film and television industry across the continent.
Through the MTF Academies (every year, the academies select 60 talented individuals from across 13 countries to participate in a 12-month academic and practical immersion programme including both theory and hands-on experience in cinematography, editing, audio production and storytelling).
Last year,Â They invited young emerging filmmakers with either some industry experience or a relevant post-school qualification in film-making to apply for the MTF mentorship programmeÂ to hone their television and film production skills under the guidance and mentorship of industry experts Femi Odugbemi (Lagos, Nigeria hub), Njoki Muhoho (Nairobi Kenya hub) and Berry Lwando (Lusaka, Zambia hub).
Successful applicants underwent a rigorous training and mentorship programme and on August 7th, showcased their work to the public at Nairobi Cinema.Â It was theÂ inaugural class film screenings.
Ensulo and Promises were the two films showcased. They willÂ also be made available on Maisha Magic East, Maisha Magic Bongo and Pearl Magic, so keep an eye out on those platforms to catch the pilot dates.
For East Africa hub academy director Njoki Muhoho, the filmsâ€™ screening is a hallmark moment for the students and their entry into the creative industry as professionals equipped with technical know-how.
â€œMTF delivers a total immersion course. How best to illustrate this than the students writing and producing two feature films for screening in our regional channels? It is the culmination of all the teachings, [and] to celebrate the fruits of months of work. It has been grueling. They need to hear, see and feel how the audience receives their work. After all, our films have to be what our audience desires and more,â€ says Muhoho.
â€œIt gives me much delight to join this great community of creative and enthusiasts of Kenyan content as we screen the very first films emanating from the great initiative by Multichoice Kenya- the Talent Factory. We are keen on making filmmaking a worthwhile venture which will ensure wealth creation and employment for the youth in the country hence becoming a significant contributor to the countryâ€™s GDP while supporting the Manufacturing pillar of the Big Four Agenda of the Kenyan government since film is an export productâ€, Kenya Film Commission CEO, Timothy Owase who was the Chief Guest noted.
Set in Nderi, Kenya, Promises follows the life of boda boda driver Mwangi, whose life unravels after the sudden death of his wife during the birth of their second child. Distraught, he has to continue raising his children without their mother. When his eldest son is involved in a car accident, Mwangi is hit with a financial crisis that forces him to reach out to his friend Sam for help, but with dire consequences.
In Ensulo, a traditional kingdom that has deliberately isolated itself from the modern world falls into crisis when its king falls gravely ill, forcing his daughter Princess Zuri to lead the kingdom until he recovers. Her ability to lead her kingdom is swiftly put to the test when the kingdomâ€™s sacred water source comes under threat when a water bottling company from a nearby city stumbles upon it.