Kenya's premium spirits market just got a bold new player. East African Breweries Limited (EABL) hosted a distributor launch at Sankara Hotel, reinforcing its commitment to establishing Casamigos tequila as a staple in the country's upscale social scene.

After making a splash at Blankets & Wine last year, Casamigos—founded by Hollywood icon George Clooney, nightlife guru Rande Gerber, and real estate mogul Mike Meldman—has been steadily shaking up the premium spirits market. From sleek bar activations to top-tier cocktail-making sessions, EABL has ensured that the 'House of Friends' tequila is more than just a drink; it's a lifestyle.

"This launch is a crucial step in positioning Casamigos as the go-to premium tequila in Kenya," said Alvin Mbugua, General Manager Spirits at EABL. "We're not just selling a drink—we're creating experiences. Our partners play a huge role in this vision, and with their help, we'll make Casamigos synonymous with celebration and luxury."

Nick Mutinda, EABL's Head of Luxury Spirits, echoed the excitement, emphasizing the importance of accessibility. "We're ensuring Casamigos is available in key retail and high-end venues, leveraging platforms like ke.thebar.com to maximize its reach. By strengthening our relationships with trade partners, we're driving both volume and value, securing a bright future for Casamigos in Kenya."

EABL is set to weave Casamigos into Kenya's cultural fabric through curated events, dynamic brand activations, and exclusive trade education programs. Whether it's high-energy nightlife, intimate gatherings, or celebratory toasts, Casamigos is poised to be the drink of choice for Kenya's discerning drinkers.

So, next time you raise a glass, make sure it's filled with the smooth, ultra-premium taste of Casamigos—because every great night deserves an equally great tequila.

For more on Casamigos, visit ke.thebar.com. Cheers to luxury, Kenya!