Now that we're spending more time at home and not donning our best outfits, over-sized T-shirts and old shorts are all the rage. But giving up style shouldn't be an option. You can combine fashion and function to create a sporty-chic look. It's called Athleisure darling. It turns performance wear into everyday wear. Athleisure blurs the lines between the clothes you'd wear to jog and those you'd wear to a casual lunch.
Here are 5 Kenyan Athleisure wear brands to check out:
Co-BeBevern Oguk and Collins Karanja founded Co-Be in 2011. Co-Be offers unisex pieces with rich African accents. The clothing is designed by the brand founders and assembled in Kibra Nairobi. Co-Be provides employment for women at the grassroots level. Worth spending your money to support a socially conscious brand. Core Active Wear KenyaFounded by Rehanna Merali in 2015, CAW offers flattering athleisure wear with a focus on yoga and fitness. Pieces include tank tops, jackets, pants, and sports bras. Delivery is free for orders of Ksh 10,000 +.EndaThe first Kenyan-made running shoe has footwear suited for running along the Kenyan terrain. One of their esteemed customers is iconic athlete Eliud Kipchoge. They don't come cheap though; the shoes retail from Ksh. 10,000.Lornah SportsThis athleisure wear is the brainchild of former athletics world champion, Lornah Kiplagat. Her gear includes running tights, tops, shorts and sports bras. A percentage of the proceeds from purchasing this brand goes towards girls' education.YemaYema is the brainchild of Kenyan born Yema Kahlif. Their T-shirts are made of recycled bamboo. 20% of their sales goes towards supporting the education of orphaned children in Kenyan and Ethiopian slums.*Featured Image: Yema
About The Author
Maureen Kasuku
Maureen is our resident cat lady and Beyoncé stan. She writes about spas, brunch and ballet recitals but has never been to any. Moonlights as a social justice activist in her spare time. She knows things and is obnoxiously opinionated on the internet but not in real life
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